Practice Marketing Success: Foundational Principles for Effective Marketing
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Does the thought of marketing your private practice make you squirm? Let’s be honest-as SLP’s, we think a lot about how to serve our clients, and not as much about how to sell those services effectively. This week, Kate is joined by Jill Woods of Practice Momentum to learn a few tricks of the marketing trade. You’ll explore the ins and outs of the marketing cycle and I bet you’ll be just as surprised as I was that the art of marketing is a bigger topic than you think, extending well beyond promotions and social media buzz. Jill walks us through how a successful marketing cycle can help you transform clients that at first, didn’t even know your services existed, to your best referral sources. This episode is packed with principles and actionables that will up your marketing game, transforming your practice, and therein, your life! And even better, there’s no used car salesman vibes at all - just sound logic, a pulse on ethics, and tons of tips to improve the focus, consistency, and personality of your marketing endeavors so that you can see the momentum you long for in your practice.
I know that your social service spirit gets queasy at the thought of selling anyone, anything, but consider this truth - you can have the best services in the world, but if you’re not adequately selling them to your clients, you’re not actually serving them at all.